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  • 11 Sep 2021

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  • 11 Sep 2021

What makes a Good Logo?

What makes a good logo?

Which attributes make a logo good? Are there any other attributes too that make a logo good? There is a spectrum of questions that a person gets while thinking about a logo. Let us think and find the answers.

Any company, organization, or brand keeps the logo at the apex of all the other things. It is the first point of sharing the thoughts of any brand with its target audience. It acts as the soul of any brand. A brand is nothing without a logo.

So it is very important to keep in mind that the logo should truly represent the identity, values, and prosperity of any organization; which would help the customers to get connected with the company easily.
As certain aspects go with the logo designs, so they get changed depending on the industry.

However, five major characteristics show a sign of a good logo. Let us have a look at it.

Which attributes make a logo good?

The word good has many perspectives associated with it. For example, having admirable, pleasing, superior, or positive qualities within the character; someone or something that is efficient, useful, healthy, strong, happy, or skilled. An example of good is a washing machine that cleans clothes well and does not use much water; a productive employee or person seems good at Mathematics or any other subject. So the word good too should have its definition with some examples.

What are the attributes of a good logo?

There are 5 attributes that make a good logo. Those are arranged uniquely. Let us have a look at it.






Are there any other attributes too that make a logo good?

It is believed that the logo that possesses these 5 attributes given above could be considered a good logo. But along with these, there are other attributes associated with these that can be considered as the attributes that make a good logo. Let us have a look at it.

Wow factor

Color combination

Bright colors

Precise manner

Appealing designs

Simplicity is freedom from extravagance, luxury, and complexity. It is considered a key to attract the maximum number of people. As simplicity reveals beauty in a precise way; so most of the Logos are made simply to attract a great audience. But along with this, a logo should also consist of a Wow factor with it to attract maximum audience.
Think about this; from the logo of NASA to the logo of Twitter; most of the organization uses the logos that are astonishingly simple but contains a wow factor.

If Simplicity is the key to showcase the transparency of a person’s innocence then it also showcases the Wow factor of a brand by making it unique from others. It also helps out the brand to showcase its personality concisely and effectively to its audience. Letttermarks and Wordmarks are the finest examples of simple logos that have a wow factor associated along with it.

One of the essential components is the use of colors in the logo, which have the power to steal one’s heart amusingly; but it should be relevant with the fonts too. A company that sells out toys for children may highlight some bright colors that communicate fun, excitement, and joyful feeling. If a product has a good color combination then it can directly evacuate a place for itself in the heart of any person.

When the audience can easily recall your logo and brand, they get more brightly connected by themselves to the brand. But, think about the brand logos that are without bright colors. How would it look like? Can you imagine? No; no one can imagine such a situation.

A logo becomes memorable when it has a combination of bright colors with it; which enables it to stand out from the crowd. Remember the logo of Google and Pepsi. This creates a strong bright-colored impact which is mandatory because it helps a brand to gets stick in the mind of the consumers. They always strive to be unique. It dictates the personality of the brand and tone in a respectful way.

It is always tedious when we design a logo that has the current designs and techniques; these logos may look good now but later they need to get redesigned. So there comes the need for a timeless logo that would get connected with the consumers whenever it will be used. But this should be done in a precise manner.

As because the timeless logos focus on quality over quantity; so if the quality is not achieved on time then the quantity becomes useless. For example, McDonald and Coca-cola logo is still unchanged. These are the finest examples of timeless and precise logos which exclusively focus on the core ideas of the brand by appreciating its values.

Finally, here comes the versatility; that is last but not the least. Being versatile means having different abilities and flexibilities.

A good logo could be used by the organization in a spectrum of ways, fonts, shapes, bright colors, and attractions. Like a logo can be used in one size, it can be resized, get printed, or placed in different a platform that significantly adds value to the brand.

It can be versatile but along with this factor; it should also flourish some appealing designs. One of the best ways to make the logo versatile is to think about what format could be used to make it appealing to the consumers.

What makes a good logo?

A good logo is simple that consists of a wow factor stretching the progress of any company towards great heights. Without this factor, the logo cannot be relevant to the color combinations; because the perfect color combination is very powerful because it can influence the mood and emotions of the customers.
This enables the logo to become memorable by showing its bright colors in a timeless and precise manner. Henceforth, leading the logo to become versatile by having appealing designs. These are the key factors that make a Good Logo. All these factors make a bright tone of a logo which ultimately helps any industry to soar high in the sky of Success.

[The images are being taken from the registered companies and belong to their respective owners only.]