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  • 30 May 2022

  • 30 May 2022

Business Model of Bosch: Invented for Life

Bosch is a multinational engineering and electronics company, headquartered in Germany. It produces automotive components and industrial products and is the largest supplier of automotive components in the world. It operates in sectors such as - Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. It also invents the spark plug, a magneto-based ignition system, for automobiles.

The magneto ignition was the first successful in-house development of the company. The main products of the company include automotive parts, security systems, home appliances, power tools, cloud computing, engineering, electronics, and IoT.

It shows its uniqueness in being known for various innovations and was founded as a workshop for precision Mechanics and Electrical Engineering in Stuttgart, Germany in 1886. It came up with a high-power magneto ignition system with the spark plug, and also invented the oxygen sensor, electric motor control, traction control, direct fuel injection, and xenon car lights. Its other famous brands are Dakon, Dremel, Rexroth, Electro-Voice, Original Auto, Hawera, and many more. The company joined hands and partnered with Daimler AG and started the production of electric motors and fuel cells for electric vehicles.


We are motivated by the desire to develop products that are Invented for life, that improves the quality of life, and that help conserve natural resources.


Its tagline - Invented for Life indicates, that the company is committed to making the lives of customers safer, more efficient, and comfortable by bringing innovations in the business sector.


Bosch was founded by a German inventor, engineer, and industrialist Robert August Bosch, and is one of the leading engineering firms in the world. He founded Robert Bosch GmbH (Bosch), one of the leading engineering firms, in 1886. Robert Bosch is noted for inventing the spark plug, a magneto-based ignition system, for automobiles.

Robert Bosch established the Robert Bosch GmbH Corporation, one of the leading producers of automotive technology, and also manufactured numerous other products. Bosch made important contributions to the expansion of the automobile industry and related sectors.

Business Sectors

Bosch, business sectors

1) Mobility Solutions

The company provides its mobility solutions in six sub-divisions, that includes the Automotive Aftermarket and Bosch eBike Systems divisions. It has also brought two-wheelers, commercial and off-highway vehicles, along with engineering and software services.

2) Industrial Technology

In this sector, the company brings the Drive and Control Technology division, the Bosch Manufacturing Solutions business unit, which primarily provides in-house assembly services and the Connected Industry business unit.

3) Consumer Goods

This business sector is divided into two divisions, that are Power Tools and BSH Hausgeräte.

4) Energy and Building Technology

This sector includes the Thermotechnology, Building Technologies, and Global Service Solutions divisions, and the Robert Bosch Smart Home unit as well.

Products and Services

Bosch, products, services


Bosch marks its importance in having its expertise in vehicle technology, which works with hardware, software, and services and offers complete mobility solutions. Its business units include -

Mobility Solutions Web Portal

Its mobility solutions web portal is associated with powertrain systems, mobility, automated mobility, electrified mobility, and even commercial vehicles such as two-wheelers, ships, rail transport, and off-highway applications.

Automotive Aftermarket

The automotive aftermarket marks its importance in being the secondary market of the automotive industry, which is associated with the manufacturing, distribution, retailing, and installation of all vehicle parts, chemicals, equipment, and accessories, after the sale of the automobile by the original equipment manufacturer. It provides spare parts, diagnostic software and hardware, automobile competence, and many more.

Car Service

Bosch marks its importance in providing car services as well, which helps to increase safety while driving on the road, along with ensuring that all systems within the vehicle are operating correctly. The value of a used car varies significantly depending on its condition. The first-class service provided by the company enables better performance of the car for a long time.


The company is the supplier, sponsor, and partner in motorsports, and provides benefits to the drivers, the fans, the sponsors, and various commercial industries as well. The company professionals pay attention to the progress of the sport and make it safe to drive.

E-Bike systems

The company provides e-Bike system to the customers, which is associated with its electric motor and does not produce noise and exhaust fumes. It attracts the customers by bringing a delightful riding experience to them. The eBike shows its importance in helping us accelerate fast with less effort, and is a quiet way to get around, which enables us to relax and enjoy ourselves thoroughly. It requires less maintenance, no fuel required and is easy to drive.

At Home

Gardening Tools

The company brings the gardening tools which mark its importance in saving unnecessary time and energy for modifying the look of the garden. It helps to bring uniqueness to the look of the garden with proper creativity. The tools help in the production of delicious vegetables and herbs and also maintain the beautiful flowers in the garden.

Heating and Hot Water

Bosch has brought a uniquely featured heating and hot water system with an attractive design. It is convenient to use and attracts the attention of the customers towards it. The company provides fruitful results to people in condensing technology, solar thermal systems, heat pumps, or combined heat and power.

Home Appliances

The company works with innovations and marks its importance in bringing home appliances to the people. Its appliances are incredible, authentic, and convenient to use. It includes appliances such as - cooking and baking, washers and dryers, dishwashers, fridges, mixer grinders, food processors, hand blenders, hand mixers, juice extractors, ovens, washing machines, dryers, and many more.

Power Tools for DIY Enthusiasts

The company provides flexible and secured power tools, that are associated with high quality. It has placed many options with the tools, that work efficiently, and fulfills the needs of the people. These power tools raise the enthusiasm within a person to buy and use it.

Industry and Trades

Business process outsourcing solutions

Bosch shows its uniqueness and provides service solutions for complex, technology-driven services in more than 30 languages. It is a leading international supplier of business process outsourcing solutions, develops, operates, and brings innovations with the business models. It has expertise in IT and consulting, and is expanding it to provide integral service solutions.

Drive and Control Technology

The company has a team of experienced people who take their efforts to develop secured, versatile, resource-conserving results worldwide. It is associated with multinational innovations, which are designed for use in connected manufacturing environments, that provide benefits to machinery manufacturers and end-users as well.

Energy & Building Solutions

Bosch also shows its importance in offering integrated and connected solutions that make the buildings secure and comfortable. It provides fruitful services to the people, with the proper support from the experts, that supports as consultants.

Large Thermal Plants and System Solutions

The company works smartly and provides people with individual solutions for process heat, steam, and decentralized energy management, along with perfectly tailored and highly efficient system solutions for commercial and industrial applications.

Power Tools for Professionals

The company has also brought power tools for professionals and develops good-quality power tools, which shows its importance in bringing professional results. These tools are powerful, authentic, and also meet the requirements. It works properly and makes the work easy.

Safety & Security Solutions

The safety and security solutions provided by the company mark its importance in protecting the main assets, such as - buildings, and lives.It is associated with all mandatory services, which include - fire detection, video surveillance, voice evacuation systems, intrusion detection, and other securities.

Software Solutions

As the internet has become a crucial part of our lives, which marks its importance in bringing opportunities to manufacturing, mobility, energy management, and other sectors as well. It provides the software and service platforms to provide a solid foundation for installing and operating tailor-made solutions, which ultimately helps to bring more prosperity to the business.

Industrial Software Solutions

Bosch also offers various branches with tailored software and comprehensive services for plant operators and machine builders.

Production Equipment: Intelligent Assembly and Automation Solutions

The company has extended its business in different sectors and has also brought production equipment. It provides individual and intelligent assembly and automation solutions and escalates the business to the peak of success. It also offers advanced processes and technology that include testing systems, technology, and services.

Market-specific Solutions

Smart Building Solutions

Bosch has broadened the opportunities and come up with smart building solutions, which attract the attention of the people towards it. These are the biggest assets for the company and for the customers as well, which brings many benefits. It opens the doors of new opportunities and enables easy workflow of the people.

Profit from 2004 to 2021

Bosch has taken the best of its efforts to escalate its business, and bring profit. In 2004, it has earned 1,870 Million Euros, and gained an increase in the 2005, and brought 2,450 Million Euros. It faced some ups and downs in the profit margins till 2009, and again raised its profit in 2010, by bringing 2,489 Million Euros. The company has earned its highest profit in 2015, and 2018 with 3,537 Million Euros and 3,574 Million Euros respectively. Though it again faced a downfall in profit in 2020, with 749 Million Euros, but in 2021, the company again raised its profit and earned 2,499 Million Euros.

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