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  • 15 Sep 2022

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  • 15 Sep 2022


Crompton Greaves Business Model: Creating Superior Value In The Products


Crompton Greaves Consumer Electricals Limited (also known as Crompton) is a Mumbai-based Indian electrical equipment company in India. The company is associated with many services, such as lighting, electrical, LED lighting, fans, pumps, water heaters, air coolers, and many more.

VISION

To be one of the globally admired company of choice for Adhesive, Non-Adhesive Tapes, Labels & Packaging Materials.

MISSION

To Create Superior value in the products and services we provide to our Customers. Our Adhesive, Non-adhesive Tapes and Labels will carry the image of Innovation, Satisfaction, State of Art, Trust, Respect, and Value for Money.

History

Crompton Greaves was founded in 1878 by R.E.B. Crompton. It joined its hands with F.A. Parkinson to form Crompton Parkinson Ltd., (CPL) in the year 1927. CPL established its Indian subsidiary viz. Crompton Parkinson Works Ltd., in Bombay in the year 1937, in collaboration with Greaves Cotton and Co (GCC). The company was taken over by Lala Karamchand Thapar in the year 1947.

It was established in 2016 as an outcome of the demerger of Crompton Greaves Limited, and the demerger plan was announced in July 2014 and was completed in 2016.

The first unit of electricity was generated in 1899, on a Crompton Dynamo at Calcutta. It marks its importance in being the largest private sector enterprise in India today, which designs, manufactures, and markets high-technology electrical products and services which are aligned with power generation, transmission, and distribution.

It also shows its importance in being customer-centric which emerges as a first choice global supplier for high-quality electrical equipment. Crompton is the single largest source for a wide variety of electrical equipment and products.

Founder - R. E. B Crompton

R. E. B. Crompton is the founder of Crompton & Co., who pioneered electric lighting and public electricity supply systems. He decided to pursue Engineering and became an electrical engineer, and also an industrialist, and an inventor.

He came up with his own design and gave brighter and steadier light than existing types. Mr. Crompton was consulted by Joseph Swan when he was developing his incandescent light bulb, which made him reputed. He manufactured and designed switchgear, circuit breakers, motors, electric meters, dynamos, as well as lamps.

PRODUCTS

Crompton, products

Fans

Ceiling Fans

Silent Fans, Ceiling Fans With LED Lights, Electroplated Finish Fans, Modern Designer Fans, Duratech, Antidust Fans, Air 360 Fans, BLDC Energy-efficient and Power saving Fans, and Basic Fans.

Pedestal Fans

SStorm2, Windstar Farrata, Whirlwind Gale, Windmill, SDX Black Gold, High Flo Ester, High Flo Aveia, and many more.

Table Fans

Whirlwind Gale, High-Speed Torpedo TF, Windmill, High Speed, SDX Black Gold, SilentPro Pentaflo, High Flo Wave Plus, and many more.

Wall Mounted Fans

SStorm2, High Flo Cressida, SDX Black Gold, High Speed Torpedo, SilentPro Pentaflo, High Flo Neo, and many more.

Exhaust Fans

Transair Reversible, Transair, Drift Air, Brisk Air Neo, and Flux Air.

Kitchen Tower Fans

Crompton Air Buddy Compact Kitchen Fan.

Lighting

Smart LED Battens

Immensa LED Batten

Smart Lighting System

Immensa Smart Base E27, Immensa Smart Base B22, and Star Lord Recessed LED Panel.

LED Light Bulbs

Dynaray LED Lamp 60W, 50W, and 40W, Backup LED Emergency Lamp 12W, 9W, 26W, and 23W.

Ceiling LED Lights

Galaxy Rope Lights, Super Lumen LED, Star Stylus LED Surface Panel, Galaxy Strip Lights, Galaxy LED Strip, Star Miranda COB Downlighters, and others.

Battens

Immensa Smart Batten, Laser Ray Neo Color, Slim Shakti, and Laser Ray Neo.

LED Table Lamps

Digital Calendar Table Lamp, Marvel 5W LED Table Lamp, and Nova LED 5W Rechargeable Table Lamp.

Conventional Incandescent & CFL Light Bulb

GLS Clear Incandescent Lamp, Halogen Tube Light Lamps, Superglow Fluorescent LED Tube Light, and Tubelight FTL 14W.

Home Appliances

Smart Appliances

Smart Air Coolers, SmartPlug, and many more.

Room Heaters

Insta Fervor, Insta Comfy, Insta Comfort, Insta Red, Insta Airohot, Insta Cozy, Insta Delight, and many more.

Air Coolers

Personal Coolers, Tower Coolers, Window Coolers, Desert Coolers, and others.

Water Heaters & Geysers

Storage Water Heater, Instant Water Heater, Immersion Rods, Gas Water Heater, and many more.

Food Preparation

Mixer Grinder, Juicer Mixer Grinder, Induction Cooktop, Electric Kettle, Wet Grinder, Sandwich maker, Rice Cooker, and others.

Garment Care

Dry Irons, Steam Irons, and many more.

Pumps

Agricultural Pumps

Agricultural Submersible Pumps, Centrifugal Monoset, and more.

Residential Pumps

Residential Submersible Pumps, Residential Centrifugal Pumps, Compressor Pump, Control Panel, Residential Self Priming Pumps, Inline Circulation Pump, Self Priming Regenerative Mini, Single Pump Booster, and others.

Speciality Pumps

Dewatering, Multistage Pumps, Pressure Washing, Sewage Submersible, Swimming Pool Pumps, and many more.

Solar Pumps

Agricultural Application, Drinking Water Application, and many more.

Kitchen Appliances

Chimneys

Curved Chimneys, Box Chimneys, Inclined Chimneys, Island Chimneys, and many more.

Dishwashers

Free Standing Dishwashers, Built in Dishwashers, and others.

Built in Microwaves & Ovens

Built-In Ovens, Built In Microwave Ovens, Built in Warmer Drawer, and many more.

Hobs

Built in Hobs, Tablet hobs, and many more.

Revenue Model

Crompton Greaves, revenue model

Crompton takes efforts to maximize its revenue stream by spreading its approach worldwide. It focuses on offering quality services to differentiate itself from the crowd, which ultimately maximizes its revenue stream.

Crompton shows its earnings of about Rs. 18,117 million in 2016, and Rs. 39, 759 million in 2017, whereas in 2018 it shows its earnings of about Rs. 46,724 million and Rs. 55,150 million in 2019.

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