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  • 23 Dec 2021

  • 23 Dec 2021

How to Start and Launch a Company

All of us know that the process of launching a company is lengthy. But how many of us know the process? Very few. We have studied the market research process, the concept of customer-centric, remote marketing, logo designing, and many more. Let us study the process that needs to be followed while starting and launching a company.

1) Conduct Market Research

market research, launching, company

Marketing Research is the process that allows the systematic collection, analysis, and interpretation, along with getting opinions and feedback from the consumers about their interest and satisfaction in the particular product or service. It can be done through various modes, such as surveys which show people the samples of products, packaging, or advertising video and get their feedback immediately. It also includes Telephonic surveys are less expensive as compared to in-person surveys but are costlier than mail surveys.

It also includes the group discussions, that take place at neutral locations, usually at facilities with videotaping equipment and an observation room with one-way mirrors. The personal interview deals with open-ended, frank questions. It generally takes about an hour or more than that. This helps in providing more relevant data about the interest of the people. It has its roots in collecting subjective data which is reliable. Industry gets a more accurate picture of the perspectives of the customers when it observes the activities at the store, at work, or home, or how they use the product.

It helps to grab the attention of the customers in a positive manner, which helps to advertise the products that generate sales in the market. It helps to make the people get fixed on its purchase decision.

The market research process helps to build a strong relationship between the buyers and the sellers. It builds up the trust within the market that traipse the attention of the maximum number of people. The business builds its roots in understanding the interest of the customers that establishes a bond between them. The strong build of trust between the business and its customers makes the deals more convenient and helpful.

As there is a rise in competition in the market, so it becomes mandatory to become exceptional in the eyes of its customers. The market research process deals with providing the best products and services to satisfy the needs of the customers. It helps the customers to know the real value and process behind the making of the product. They understand what kind of efforts are being taken by the industry before bringing the products to the market. It helps in creating awareness about the product. It becomes necessary to become steady in the market. Hence, it is crucial to do market research before starting or launching a company.

2) Pick a business plan format

Business, plan, format, launching, company

If you have planned to launch a company, then you need to know all the processes. Let us look forward to the second topic in the process of launching a company.

The business plan format needs to form in a way that meets with your vision and the interest of the people. Any business plan should keep the needs and interests of the customers at the center, which would help it to generate more sales.

Any company always maintains the interest of the current customers, along with gaining new ones. It brings benefits hundredfold, and therefore builds a strong bond with them. It brings responsive and personalized services that focus on their growth, which would ultimately help in bringing the new ones.

Many business plans start their work with two common categories - traditional or lean startups. The traditional plans are the common plans which use their standard structure and encourage to go with more details in each section.

These also need more work with lots of focus. Whereas Lean startups are not very popular but still use a standard structure, which usually focuses on the most important points of the key elements of the business module.

You would also need to think that what kinds of products and services need to be offered to the customers, which would bring high revenue to the company.

3) Consider the Blue and Red Ocean Strategy

Blue, Red, Ocean, strategy, launching, company

As there is a rise in competition in the market, so it becomes mandatory to become exceptional in the eyes of its customers. Any industry deals with providing the best products and services to satisfy the needs of the customers. Red ocean aims to make the product survive in a market that is full of competitors.

It typically tends to focus on the current customers, which takes the attempt to improve the experience of the customers. It is present in the highly competitive market.

Whereas the Blue Ocean Strategy deals with creating a demand in the market which does not exist currently, rather than fighting over it with the other industries. It is associated with very less risk and more profit.

So it is very crucial for any person who is thinking to start up a business, to think about both of these strategies.

By deliberately bringing one or more of these high-profile experts on the platform, a firm can innovatively increase the power of its brand and give rise to productivity, which depicts the clear picture of its future. It does not need to work on low margins.

Identify the Target Market

Identifying the target market is one of the main steps in the process of launching a successful business. All the industries provide different kinds of products to increase sales and build a reputation in the market. Like when a company offers varieties of products, then the consumer sort out very few products out of it.

An industry always ensures to provide its customers happy with high quality to keep on increasing in the market. Good information is believed to improve decision-making, enhance efficiency, and provide a competitive edge. After getting established in the competition, the industry does not need to go for marketing its products. It does not have to create new demand for promotion. The customers find the unique product and come to purchase it.

4) Pick Your Business Location

Business, location, launching, company

It is considered one of the most important aspects of starting a small business. Finding the right location matters a lot because the location has the power to bring more traffic of people towards it.

If the business is not placed in the right place, then it would not run properly. So to gain long-term success, finding the right qualities and potential space is crucial.

It also needs to find the location of the competitors. When you find the competitor place, then you can stay away and find a new location for yourself. So it is important to know where the competitors are situated, then know about the potential customer demographics, which would make you aware of all the activities.

5) Choose a business structure

Business, structure, launching, company

Choosing the business structure is also one of the important points in the process of launching a company. Let us see some of the types.

Limited liability company (LLC)

The LCC brings benefits to both the corporation as well as the partnership business structures. It protects the assets like the savings accounts, and it would not face any risk while facing bankruptcy.

Private Limited Companies

The Private Limited Companies has the limited liability of the shareholders. It has the minimum number of members, and it has a continuous existence, i.e. its life span cannot be affected by the shareholder.

Public Limited Companies

The company may get listed in the stock exchange and thereafter shares of the same are traded openly. There are more legal restrictions on this type of establishment than a Private Limited Company.

One-Person Companies

If a person thinks to work alone and avail the benefit alone, then they launch one-person companies. It aims that facilitate the entrepreneurs to manage the work and gain profit alone.

6) Choose your business name

Entity name

It protects the name of the business at the state level, whereas the state may require you to register a legal entity name that identifies the business. It varies according to the states because most of the states do not allow registering a name that is already registered.


Trademarking grants startups the security of their brand. By trademarking a company name, one makes its services and products distinctive from its opponents, competitors, becoming their intellectual property. This helps in preventing jealous challengers from copying or stealing their brand. Trademarking grants startups the security of their brand.

By trademarking a company name, one makes its services and products distinctive from its opponents, competitors, becoming their intellectual property. This helps in preventing jealous challengers from copying or stealing their brand. Trademarking grants startups the security of their brand. By trademarking a company name, one makes its services and products distinctive in terms of its competitors, becoming their intellectual property.

Domain name

To mark the online presence of the business, a domain name has to be gained. After registering the domain name, no other person can use it. Also, it is the best way to protect the brand online, this shows its importance.

7) Fund your business

Get venture capital from investors

At the time of starting any small or big business, everyone needs to invest a huge amount into it. Without investment, no one can earn. Hence before starting the business, it needs to be funded properly. Venture capital is normally offered in exchange for an ownership share and the active role. It mainly has its focus on high-growth companies and invests capital in return for equity. It is not a type of loan and does investment properly.

Ways to Self Fund a Small Business

While starting a start-up, savings and personal funds are the savings of the owner, which helps to invest money to generate productivity. Credit cards are also another important source of funding for startups.

8) Register your business

Registration, launching, business

Step 1: Digital Signature Certificate (DSC)

The registration process is made online, and it needs the Digital signatures to file the forms on the MCA portal.

It is crucial for all the proposed directors and the subscribers of the memorandum and articles of association.

Step 2: Director Identification Number (DIN)

If anyone wants to become a director, then they just need to obtain a Director Identification Number.

This could be obtained by anyone and needs the name and the address proof to fill up the registration form of the company.

Step 3: Registration on the MCA Portal

It is mandatory for the director of the company to register on the MCA Portal and fill the form of SPICe+ along with submitting the documents.

Once the process of registration gets completed, then the director can log in to the site, and he will obtain access to the MCA portal service, which includes filing e-forms and viewing public documents.

Step 4: Certificate of Incorporation

When the application of registration is submitted with the required documents, then the Registrar of Companies examines the application and verifies it. Once the verification gets completed, the certificate of Incorporation of the Company gets issued.

[The images are being taken from the registered companies and belong to their respective owners only.]