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  • 27 Aug 2022

  • 27 Aug 2022

Marico Business Model: Works in Beauty and Wellness Space

Marico is a consumer products company that works in the beauty and wellness space. Edible oils and value-added hair oils come under its principle products. Its famous brands include Parachute, Nihar, Saffola, Hair & Care, and Livon.

Marico Limited is an FMCG company that was founded on 13th October 1988 under the name of Marico Foods Limited. The company went into an agreement with M/s. Rasoi Industries Limited in the year 1989 in December.

It also made a Registered Users Agreement with Bombay Oil Industries Ltd (BOIL) in 1990, for the use of the Parachute brand and Saffola brand. It further extended its hands and established a new plant at Kanjikode Palghat District of Kerala in order to manufacture Parachute Coconut Oil.

The company associated the brand SIL from KFL and also elaborated its brand of Sweekar oil during the year 1997. In the year 1998, it also made a join venture between Lever Group Company and Nissin of Japan. Marico also had a tie-up with the International Association of Trichologists (IAT), which is a non-profit organization based in Australia.

It also marks its importance in launching Parachute Dandruff Solution Coconut Hair Oil in Calcutta, which is the first oil that associated the antidandruff properties with the single hair oil.


Our values guide our actions and how we behave in our everyday business. They have enabled us to create a unique culture at Marico. Our values are the DNA of our organization, immersed in every member across hierarchies and geographies.


Our goal is to be the best workplace of Asia.

Founder - Harsh Mariwala

Marico, Founder, Harsh Mariwala

Harsh Mariwala entered the family business in 1971 with a clear vision and shifted his main focus to Parachute and Saffola oil till 1975.

He registered his company as Merico Foods Limited on 13th October 1988. Its name was changed to Merico Industries Limited in 1989. Its Parachute hair oil started becoming popular amongst people which made it the market leader.

His strategies made his business grow and reach the height of success. Mr. Harsh thought to expand his business internationally and places his first manufacturing plant outside India in late 1990, in Bangladesh, and started its first office internationally in Dubai after two years, in 1992. He started growing his business worldwide. The company got listed on the stock market list in the year 1996.

Marico - Business Model

Marico mainly focuses on the growth of its brands by expanding the market and its retail presence. It also enhances the customer value propositions.

The company marks its importance in being a well-managed company that has owned innovative ideas and created a stimulating work environment, which encourages the employees and facilitates teamwork. It is one of the best and most profitable Indian FMCG companies.


Marico, brands, products,


Hair Oils

  • Nihar Naturals Sarson Kesh Tel

  • Nihar Naturals Shanti Amla Badam Hair Oil

  • Parachute Advanced Deep Conditioning Hot Oil

  • Parachute Advanced Aloe Vera Enriched Coconut Hair Oil

  • Parachute Advanced Coconut Hair Oil

  • Parachute Advanced Jasmine Hair Oil

  • Hair & Care Fruit Oils

  • Nihar Naturals Coconut Hair Oil

Male Grooming and Styling

  • Parachute Advanced Mens Hair Cream Range

  • Set Wet Beard Styling Gel

  • Set Wet Deodorants

  • Set Wet Styling Gel

Coconut Oil

  • Parachute Coconut Oil

  • Nihar Naturals Coconut Oil

  • Nihar Naturals Uttam Coconut Oil


  • Saffola Oils

  • Saffola Aura - Olive & Flaxseed Oil

  • Saffola Masala Oats

  • Saffola Multigrain Flakes

Hair Serum

  • Livon Silky Potion Hair Serum

  • Hair & Care Silk n Shine Hair Serum


  • Livon Hair Gain Tonic

  • Parachute Advanced Ayurvedic Hair Oil

  • Parachute Advanced Ayurvedic Gold Hair Oil

  • Parachute Advanced Scalp Therapie Hair Oil


  • Parachute Coconut Oil

  • Parachute Advanced

  • Nihar Naturals Almond Hair Oil

  • Livon Silky Potion

  • Hair Code

  • Saffola Active

  • Set Wet

  • Parachute Advanced Body lotion


  • Parachute Coconut Oil

  • Parachute Advanced

  • Nihar Naturals Almond Hair Oil

  • Livon Silky Potion

  • Hair Code

  • Saffola Active

  • Set Wet

  • Parachute Advanced Body lotion


  • Code 10

Middle East

  • Parachute Coconut Oil

  • Parachute Gold

  • Parachute Lite

  • Parachute Sampoorna

  • Parachute Amla Hair Oil

  • Parachute Secrets

  • Parachute Flora


  • Caivil

  • Caivil Teen Star

  • Just for Kids

  • Just for Baby

  • Hercules

  • Black Chic

  • Grace

  • Black Chic Avocado Range

  • Ingwe

  • Kamillen and Jamilla

  • Rivage

  • Medi-Pac

  • Karazel


  • Black Chic

  • Caivil

  • Code 10

  • Grace

  • Hair & Care

  • Parachute Advanced

  • Revive

  • Saffola

  • Hair Code

  • Hercules

  • Ingwe

  • Livon

  • Caivil Teen Star

  • Thuan Phat

  • Mediker

  • Nihar Uttam

  • Nihar Naturals

  • Parachute Advanced Body Lotion

  • Black Chic Avocado Range

  • Set Wet

  • Parachute Coconut Oil

Revenue Model

Marico, Revenue Model

Marico has earned around Rs. 1.9 Billion in the year 2009, and Rs. 2.3 Billion in 2010. It shows Rs. 2.9 Billion earnings in 2011, and Rs. 3.2 Billion in 2012. In the year 2013, it earned Rs. 4 Billion and Rs. 4.9 Billion in 2014.

The company earned Rs. 5.7 Billion in 2015, and Rs. 7.1 Billion in 2016. The year 2017 shows earnings of Rs. 8 Billion and Rs. 8.1 Billion in 2018. It earned around Rs. 9.26 Billion in 2019, and Rs. 10.43 Billion in 2020. Marico earned Rs. 11.62 Billion in the year 2021 and Rs. 12.3 Billion in the year 2022.

[The images are being taken from the registered companies and belong to their respective owners only.]