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3 Mar 2023
3 Mar 2023
Episodes 39 and 40 of Shark Tank India season 2 show the investment given by the Sharks to the companies, such as GladFul, Pharmallama, Hood, and GrowiT.
This blog shows the wish of the founders of GladFul to make products that Indian families eat daily and is habituated to. The founders of Pharmallama came up with the vision to replace the chaotic medicine box with Pharmallama smart pillbox in every Indian household. The founders of Hood wished to make Hood a global platform where one can share whatever they want and people will value-drive it. The founders of GrowiT came up with the vision to make every farmer aware of protective farming and deliver their products to them.
The founders conveyed that every mother has a common problem each morning. What meal do I pack for lunch?" Mornings are usually so chaotic that one needs to pack Bread-Jam, Noodles, and Chips as well, which are unhealthy food. Once the kids go to school, you are overcome with guilt and think that if they would have packed some nutritious snacks. The founders brought GladFul here to rid you of that guilt.
GladFul is the first family-friendly protein brand in India. The founders offer power-packed protein cookies, protein breakfast mixes, dessert bites, and more. This brand has needs in India because 73% of Indians are protein deficient. We all believe that two bowls of dal fulfill our daily protein requirement. But that is not true. If your child weighs 30 kilos, then he needs 30 to 40 grams of protein daily. To meet this need, we bring protein to the kids and their parents. If parents notice that their kids are slightly hungry, they can rest assured because every serve of GladFul contains 4 to 6 grams of protein.
Every product before launch gets approval from a strong community of 350 mothers. They sold 60K units and are available across their website and marketplaces. The founders wish to make products that Indian families eat daily and are habituated to. They aim at making the nation protein sufficient and building a strong India. They intend to provide taste on those couple of occasions, and why not consume 4 grams of protein while you are at it? The price of ten cookies and costs Rs. 150. Their lifetime net sales are Rs. 1 Cr, where 90% comes from the online market, such as 20% from their website, 45% from Amazon, 25% from other marketplaces, and 10% from the offline market. Their 50% goes on COGS (Cost of Gross and Services), 25% for performance marketing, 25% on logistics & trade margins, and 50% gross margin. They raised Rs. 2 Cr in 2021 for Rs. 13 Cr valuation. Their expenses in September 2022 show sales of Rs. 20 Lakhs and a burn of Rs. 8 Lakhs. The founders want to grow their company into Rs. 500 Cr company within 5 years.
Rs. 50 Lakhs for 2% Equity, for Rs. 25 Crores valuation.
Rs. 50 Lakhs for 10% Equity, for Rs. 5 Crores valuation.
Rs. 50 Lakhs for 3.84% Equity, for Rs. 13 Crores valuation.
Rs. 50 Lakhs for 3.5% Equity, for Rs. 14.29 Crores valuation.
Rs. 50 Lakhs for 4% Equity, for Rs. 12.5 Crores valuation.
Rs. 50 Lakhs for 3.5% Equity, for Rs. 14.29 Crores valuation.
The founders showed a chaotic medicine box to the Sharks which can be found in every Indian house. The elderly in our families read the prescription of the Doctor daily to take their medicines and try to guess the timing of each medicine. 40% elderly depend on a caretaker to take their medicines in the right manner, at the right time, and in the right quantity. So Pharmallama found an innovative solution to this problem.
They conveyed that many pharmacies in India deliver medicine online, but their service is limited to delivering medicines. Pharmallama takes it one step ahead. The machine understands the prescription with proprietary technology and packs it in small packets and sachets. Every sachet is mentioned with all the details, that includes name, dose, date, time, and other details. They launched their service in April 2022 and are associated with 5K+ customers. Their vision is to replace the chaotic medicine box with Pharmallama smart pillbox in every Indian household.
One needs to place the order in the first step, then comes step 2 where the registered pharmacists check the authenticity of the prescription. Its best part is that one does not need to buy the whole strip if you have 7 days of medicines, and only need to pay for the medicines for just 7 days. In the 3rd step, the pharmacists connect with the patients and take confirmation about the price, and the order goes into processing after confirmation in the 4rth step. After getting the order, they use a tablet, and in the 5th step, the medicines are fed into the machine. Quality checks of the medicines are done in the 6th step, and the medicines are packed in the 7th step. The founders initially raised Rs. 5 Cr. The packaging cost is Rs. 20, the customer acquisition cost is Rs. 900, and the average order value is Rs. 1,400. The retention rate is 91%. Their annual sales in FY 2021-22 were Rs. 17 Lakhs, and Rs. 85 Lakhs in FY 2022-23 to date.
Rs. 1 Crore for 1.5% Equity, for Rs. 66.67 Crores valuation.
Rs. 1 Crore for 2.22% Equity, for Rs. 45 Crores valuation.
Rs. 2 Crores for 5% Equity, for Rs. 40 Crores valuation.
Rs. 2 Crores for 4% Equity, for Rs. 50 Crores valuation.
All Sharks.
The founders asked the Sharks to imagine a world where you can say, and discuss anything freely. They introduced the Hood app. The Hood is a pseudonymous social network, which means one can share anything without fear anonymously. The most popular feature of their app is anonymous groups.
One can create a group for the company, college, or any interest. Another important factor is that your data is end-to-end encrypted on this app. It means the things will remain completely confidential, safe, and secure. The founders wish to make Hood a global platform where one can share whatever they want and people will value-drive it. They launched it in June 2022.
After June, they did minimal marketing and got 5 Lakh+ users in 45 days. They have raised an amount of Rs. 23 Cr in January 2022 for Rs. 112 Cr valuation. They have around 5K groups and 7.5 Lakh users. The monthly active users are 2.4 Lakhs, and the daily active users are 60K. Around 6K users post on Hood every day, and 1,800 new threads are created on Hood every day.
Rs. 1.2 Crores for 0.2% Equity, for Rs. 600 Crores valuation.
Rs. 60 Lakhs for 0.54% Equity, and Rs. 60 Lakhs Debt at 12% Interest, for Rs. 112 Crores valuation.
Aman Gupta & Peyush Bansal.
The founders conveyed that India is an agricultural country, and our production capacity is so good that we export grains to other countries. But our yield is so meager as compared to other countries. For instance, India and China grow 60 Lakh tons of Cotton per year, and India needs 1.25 Cr hectares of field to do that, but China needs just one-fourth of that area, which means they just require 30 Lakh hectares-field. That is because China has a plethora of options in technology for farming. India is changing rapidly and start-ups are using technology to solve the problems in farming. So the founders thought to assist the farmers to increase their yield. With this mission they brought Growit.
GrowiT is a brand that gives awareness and products related to protective farming. Around 70%-80% of farmers are using this farming technique. Only 2% of farmers know about this technology in India. Their products ensure that water, pesticide, and fertilizer consumption in the fields is less than 50% they save the produce from sunburn and rusting which is their unique selling proposition. It also prevents weed growth and increases the crop yield quality and the income of farmers by 50% to 100%. they have 15K customers in 4 states. Their vision is to make every farmer aware of protective farming and deliver their products to them.
The mulching market size in India is Rs. 450 Cr to Rs. 500 Cr. It is the first company in India who buy back the mulch film. They have launched it just six months ago and did a buyback of Rs. 40 Lakhs worth of films and recycled them. The farmers spend Rs. 12K to Rs. 15K per acre for mulching. They have 80% sales from the mulching film. Their annual sales in FY 2021-22 were Rs. 20 Cr and Rs. 13 Cr in FY 2022-23 in six months. Their projection for FY 2022-23 is Rs. 35 Cr to 40 Cr. Their B2B sales are 60% and D2C sales are 40%. B2B gross margin is 22%, 5%-6% is EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and 2%-3% is B2B profit after tax. They had a burn of Rs. 1.5 Cr in FY 2021-22. They raised an amount of Rs. 3 Cr in March 2022 for Rs. 50 Cr valuation with 6% Equity.
Rs. 1 Crore for 1% Equity, for Rs. 100 Crores valuation.
Rs. 50 Lakhs for 1% Equity, and Rs. 50 Lakhs Debt at 10% Interest, for Rs. 50 Crores valuation.
Rs. 50 Lakhs for 1% Equity, and Rs. 50 Lakhs Debt at 10% Interest, for Rs. 50 Crores valuation.
Peyush Bansal & Namita Thapar.
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