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  • 18 Jan 2023

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  • 18 Jan 2023


Shark Tank India Season 2: Episodes 9 & 10


Shark Tank India is the Indian version of Shark Tank. It is the Indian franchise of the American show Shark Tank. The show has pulled the interest of many entrepreneurs from different regions of India, who became very famous in a very few days. The entrepreneurs from different regions approach Shark Tank India with exceptional business ideas, with the hope to get investment at the platform, which helps to grow their business.

This blog will show the investments given to the founders and companies who surprised the sharks with exceptional business ideas. It showed a colorful and instant twist for hair with Paradyes, who spread colorful essence on the platform. Later, there came Nestroots, which is a brand - Indian in origin and global in spirit, which provides all kinds of decor furnishing and kitchen dining furniture products. The founders of Zillionaire came up with a grand entry and delighted the sharks with their amazing jewelry. The founders of Freebowler came up to give the batsman budget-friendly and real-life training.

Paradyes

Paradyes, company, Shark Tank India, Season 2

Founders: Siddharth Raghuvanshi & Yushika Jolly

Website: www.birdsofparadyes.com

Founders Conveyed:

If it is very easy to change everything, then why it is difficult to change the hair color? They brought a colorful and instant twist for hair with Paradyes. It offers cool and fun semi-permanent hair dyes, and they are available with 20+ color options. All these colors are very safe for hair and last for 8-10 washes so one should not give it a long-term commitment. One can purchase the hair color from their own website - www.birdsofparadyes.com. They are available on the online marketplace such as Amazon, Flipkart, and Purplle. They are also placed in 35+ health and glow offline stores across 4 cities in India. Their Instagram community is around 69K+ and their main vision is to break all the stereotypes related to hair colors and to make it accessible to people by normalizing hair coloring like makeup.

They started Paradyes from the root level and started the operations at the end of March 2021. The permanent hair color market is around Rs. 7.5 Cr to Rs. 8 Cr. The second category is semi-permanent hair colors. They earned Rs. 3.5 Cr in the financial year 2021-22. For the first two quarters of FY 2022-23 is Rs. 2.5 Cr. They earned Rs. 35 Lakhs in July 2022, Rs. 40 Lakhs in August 2022, and Rs. 51 Lakhs in September 2022. Their average order value is Rs. 1100, their packaging is Rs. 160, and Rs. 40 for raw materials. Their logistics cost is Rs. 80 and their gross margin is 70%-75%. CAC is Rs. 250 and salaries & overheads are Rs. 330, and EBITDA is Rs. 240. Their net profit for the last six months is around 19%.

Offer by Founders:

Rs. 65 Lakhs for 1% Equity, for Rs. 65 Crores valuation.

Offer by Sharks:

Peyush Bansal:

Rs. 65 Lakhs for 5% Equity, for Rs. 13 Crores valuation.

Vineeta Singh & Anupam Mittal:

Rs. 65 Lakhs for 4% Equity, for Rs. 16.25 Crores valuation.

Aman Gupta:

Rs. 65 Lakhs for 5% Equity, for Rs. 13 Crores valuation.

Counter Offer - Siddharth Raghuvanshi & Yushika Jolly

Rs. 65 Lakhs for 3% Equity, for Rs. 21.67 Crores valuation.

Peyush Bansal:

Rs. 65 Lakhs for 2% Equity, for Rs. 32.5 Crores valuation.

Vineeta Singh & Anupam Mittal:

Rs. 65 Lakhs for 2% Equity, for Rs. 32.5 Crores valuation.

Peyush Bansal:

Rs. 65 Lakhs for 1% Equity, for Rs. 65 Crores valuation.

Counter Offer - Siddharth Raghuvanshi & Yushika Jolly

Rs. 65 Lakhs for 2% Equity, for Rs. 32.5 Crores valuation.

Vineeta Singh & Aman Gupta:

Rs. 65 Lakhs for 2% Equity, for Rs. 32.5 Crores valuation.

Accepted Offer:

Vineeta Singh & Aman Gupta.

Nestroots

Nestroots, company, Shark Tank India, Season 2

Founders: Chhavi Singh.

Website: www.nestroots.com

Founder Conveyed:

Whenever the founder decorates her house then some neighbors come and ask some absurd questions and make her angry. She conveyed that this happened because there are no new and unique things available in the market. According to her, every corner of the house should be a conversation started. She did not want boring and old-fashion products while decorating her home. She wanted all the unique, functional, and good products in her modern and pretty house. She needed to explore many websites and look for several shops, and she did not get any Indian brand that will provide her products as per her needs, so she came up with Nestroots. It is a brand that is Indian in origin and global in spirit. It provides all kinds of decor furnishing and kitchen dining furniture products. Their unique selling proposition is elegant aesthetics and unique designs. It has utility-based superior quality and affordable pricing. Nestroots is available on 25+ platforms, such as their official website and others such as Amazon, Flipkart, Myntra, etc. Nestroots has become a part of more than 1 Lakh households.

Their vision is to make Nestroots a go-to brand for the home category and to deal with the international players in the global markets with the design and quality of the brand. It includes 5 major categories, which include 28 subcategories. Furniture comes in the first category, kitchen and dining products come in the second category, third is serveware and tableware, fourth is barware and the fifth one includes furnishing. Furniture contributes 55% of sales in the entire business. Their average monthly sales are Rs. 1.1 Crores which are net sales after return, and after deduction of 12% GST, it is Rs. 98 Lakhs. They get 20%-25% of sales from websites, and 75% comes from marketplaces. The gross margin is 70%-75% and 10% goes into logistics yearly on average. The net profitability per month is between 16% - 19%. The net sales of FY 2021-22 were Rs. 7.2 Crores and net margins were 14%. The projection sales for FY 2022-23 is Rs. 16 Crores and an average of Rs. 6 Lakhs goes for marketing. Last year they raised Rs. 35 Lakhs with debt, for Rs. 18 Crores valuation, which was for Rs. 4.2 Crores turnover.

Offer from Founder:

Rs. 50 Lakhs for 1% Equity, for Rs. 50 Crores valuation.

Offer from Sharks:

Namita Thapar:

Rs. 25 Lakhs for 2% Equity, for Rs. 25 Crores valuation.

Accepted Offer:

Namita Thapar.

Zillionaire

Zillionaire, company, Shark Tank India, Season 2

Founder: Aditya Fatehpuriya & Raghav Goyal.

Website: www.zillionaireindia.com

Founders Conveyed:

The founders conveyed that they were fond of hip-hop and music, and they found that the rappers and singers wear chains, rings, and even wear jewelry in the teeth, which is called Iced Out. They also were in search of it, but they did not get it. Then they brought the jewelry for the new age lifestyle in which they provide rings, chains, earrings, custom pieces, etc. They want to make Zillionaire a lifestyle brand and increase its value. Today, many Bollywood celebrities, Indian musicians, rappers, and sports personalities use their products. The company has strong organic growth and popularity because its marketing style, design, and concept are very bold and unique.

Its selling price is Rs. 12,500, the cost price is Rs. 5,000 and the gross margin is 60%. They can make 300 pieces per day but as per the order they are making 30-40 pieces per day. Their financial sales for the year 2020-21 were Rs. 11 Lakhs, Rs. 72 Lakhs in 2021-22, and Rs. 1 Crore in FY 2022-23 till date, and the projection for FY 2022-23 is Rs. 2 Crores. They sell only on their website and run a D2C business model. They have an average order value of Rs. 14,000. In the sales of Rs. 1 Crore, the COGS (Cost of Goods Sold) is Rs. 40 Lakhs, CAC (Customer Acquisition Cost) is Rs. 25 Lakhs, Rs. 14 Lakhs goes on salaries, Rs. 4 Lakhs goes for the shoot, Rs. 2 Lakhs goes for overheads, and Rs. 15 Lakhs goes for EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation).

Offer from Founders:

Rs. 50 lakhs for 3.3% Equity, for Rs. 15.2 Crores valuation.

Offer from Sharks:

Anupam Mittal:

Rs. 1 Crore for 10% Equity, for Rs. 10 Crore valuation.

Aman Gupta, Vineeta Singh, and Peyush Bansal:

Rs. 50 Lakhs for 10% Equity, for Rs. 5 Crores valuation.

Accepted Offer:

Anupam Mittal.

Freebowler

Freebowler, company, Shark Tank India, Season 2

Founders: Pratheek Palanethra & Vishwanath HK.

Website: www.freebowler.com

Founders Conveyed:

The founders conveyed that in our country the children definitely play Cricket once. We all like Cricket a lot and like to do bating itself. To make a good batsman, there is a need for a good bowler. Among 40 Lakhs Cricket players, 70% come from places where there is no proper infrastructure for playing Cricket. The coaches, friends, and parents can go for a maximum of 2-25 bowls, and the batsman cannot do speed and spring properly. So to give the batsman budget-friendly and real-life training, they have brought Freebowler.

Freebowler is a mechanical bowling machine that works only on spring and battery. One can purchase this product from their website, and can install it on their own. They have sold around 1,000 bowling machines in almost 15 countries to cricket academies, individual cricketers, and also to schools and colleges. Their vision is that with the help of their innovative product, all the level cricketers get a better training experience and infrastructure as a cricketer. The price of the manual machine is Rs. 20,000 and Rs. 40,000 for the electric machine. They have sold these machines to 75% of individual cricketers, 20% to clubs, and 5% to schools and colleges. They earned Rs. 26 Lakhs in FY 2018-19, Rs. 70 Lakhs in FY 2019-20, Rs. 53 Lakhs in FY 2020-21, and Rs. 55 Lakhs in 2021-22. Their selling price is Rs. 20,000, the manufacturing cost is Rs. 8,000, the average shipping cost is Rs. 1500, Rs. 500 for returns and repairs, Rs. 700 for processing charges, and their gross margin is Rs. 9,300.

Offer by Founders:

Rs. 75 Lakhs for 7.5% Equity, for Rs. 10 Crores valuation.

Offer from Sharks:

Namita Thapar:

Rs. 50 Lakhs for 15% Equity, and Rs. 25 Lakhs Debt at 10% Interest, for Rs. 3.33 Crores valuation.

Counter Offer - Pratheek Palanethra & Vishwanath HK

1) Rs. 50 Lakhs for 10% Equity, and Rs. 25 Lakhs Debt at 10% Interest, for Rs. 5 Crores valuation.

2) Rs. 25 Lakhs for 7.5% Equity, and Rs. 50 Lakhs Debt at 10% Interest, for Rs. 3.33 Crores valuation.

Accepted Offer:

Counter Offer - 2

[The images are being taken from the registered companies and belong to their respective owners only.]