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  • 11 Aug 2022

  • 11 Aug 2022

Top 5 Must Read Books On Marketing Strategy

1. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

The 22 Immutable Laws of Marketing - Al Ries & Jack Trout, Book

The book explains 22 immutable laws of marketing, which are as follows:

1 - Leadership

It explains that it is better to be first than to be second.

2 - The Category

If you cannot be first, then set up a new category.

3 - The Mind

It is better to be first in mind than the marketplace.

4 - Perception

It is not a battle of products, but a battle of perception.

5 - Focus

Own a word in the prospect mind.

6 - Exclusivity

Two companies cannot own the same word.

7 - The Ladder

The Strategy to use depends on which rung you occupy on the ladder.

8 - Duality

In the long run, every market becomes a two-horse race.

9 - The Opposite

If you are shooting for second place, your strategy is determined by the leader.

10 - Division

Over time, a category will become two or more categories.

11 - Perspectives

Marketing effects take place over an extended period.

12 - Line Extension

There is an irresistible pressure to extend the equity of the brand.

13 - Sacrifice

You have to give up something, in order to get back something.

14- Attribute

For every attribute, there is an opposite, effective attribute.

15 - Candor

When you admit a negative, the prospect will give you a positive.

16 - Singularity

Only one move will produce sustainable results.

17 - Unpredictability

We cannot predict the future.

18 - Success

Success often leads to arrogance, and arrogance to failure.

19 - Failure

Failure is to be expected and accepted.

20 - Hype

The situation is often the opposite of the way it appears in the press.

21 - Acceleration

Successful programs are not built on fads, they are built on trends.

22 - Resources

Without adequate funding, an idea would not get ground.

2. Epic Content Marketing - Joe Pulizzi

Epic Content Marketing - Joe Pulizzi, Book

It explains about how to get more customers by marketing less.

We live in interesting times, marketers have much less of a captive audience to shout at because modern technology helps people avoid unwanted interrupted marketing messages.

So now instead of interrupting, what people are interested in you have to be what people are interested in.

That is why the content is the only marketing left.

This book covers the history of content marketing, which is a pretty old form of marketing, which is now going through a revival.

It shows you how to define a marketing niche and content strategy.

It walks you step by step through the process of developing content that informs, entertains, and compels action.

But it also includes how to measure your content marketing in order to improve it.

3. Permission Marketing - Seth Godin

Permission Marketing - by Seth Godin, Book

This book gives a very big picture overview of how to do marketing the right way in todays date.

It is an amazing book on understanding how to go from making a stranger into a friend, consumer, or customer of yours.

The author explains how to structure the marketing in such a way that people will enter the marketing into their life, rather than running away.

It explains about permission marketing is all about only marketing when the customer has shown interest in your product and service, which says that you have their permission to reach out to them and educate them about the product and services.

The permission-based marketing is future-based.

Here the customers get interested in getting more information on the topic they want to learn about.

It is personalized because the consumers show interest in a very specific thing in your business.

4. Quantum Marketing - Raja Rajamannar

Quantum Marketing - by Raja Rajamannar, Book

According to the author, the world is changing at an unprecedented speed, especially with the emerging digital technologies that are coming our way in this new world like 5G, virtual reality, 3D printing, artificial intelligence, and blockchain. In addition with the infinite amount of data that it brings to marketers can be very overwhelming for the marketer.

The four key takeaways from this book are:

a) The quantum marketer needs to be multi-dimensional.

The author summarizes key activities in which marketers need to excel.

Build brand, protect the brand, drive business growth, and create platforms for competitive advantage.

b) Traditional Advertising is Dead

It explains how to avoid practicing traditional marketing.

Focus on word of mouth, influencer Marketing, and create a community.

c) Brand Exclusivity is an Unreal Aspiration

The author explains that only 25% of customers see themselves as brand loyal and the remaining 75% cheat on their brands. The marketer can try to build a real connection with your target audience to make them stay for a while and make them loyal.

d) Ethics is a Must

The author explains that the companies that make ethics and transparency, their top priority will outperform the ones that do not.

5. Positioning - Al Ries & Jack Trout

Positioning - Al Ries & Jack Trout, Book

The author of the book started explaining today how more and more things are demanding for our attention, but we are not getting anymore, or are not getting any better at paying attention.

Our brain is not getting anymore efficient given our attention. The thing which is important today is the ability to gather the attention.

This limits to supply attention and use it to market the brand, or product to give you the idea of just how bad it is getting to this book was written in 2001 to now the internet has got bigger.

It is only been more efficient at conveying information, which means our attention is even more scarce. But the point still hold up in the book, do not be afraid.

The four points explained in the book is what positioning is, or one positioning in starts. People are being working from the ideas that the potential customers already have and going from there.

The people are not trying to plan a new idea in the potential clients mind, because it would take divine intervention.

Our attention is so scarce to plan a new idea, so we must work on the ideas that are already there and retie them to new connections. The author explains two biggest factors - being the first, and second is being the most of something.

[The images are being taken from the registered companies and belong to their respective owners only.]